"Strategic planning is a deliberative, disciplined approach to producing fundamental decisions and actions that shape and guide what an organization (or other entity) is, what it does, and why it does it."
Bryson, J. M. (2015). Strategic Planning for Public and Nonprofit Organizations. In International Encyclopedia of the Social & Behavioral Sciences: Second Edition (pp. 515-521). Elsevier Inc.. https://doi.org/10.1016/B978-0-08-097086-8.74043-8